The work behind the work
A business grows. A mission deepens. The audience changes. Soon, the words that used to fit begin to get in the way.
These stories show how we help teams name the deeper problem, make a clear choice, and put that choice to work.
Where we work
We listen for the story that can carry it.
Lemonade works across sectors, and each engagement takes its own path. We look closely at the people, the audience, and what is changing inside the organization, then shape the story and tools around what the moment requires.
Make complex products, programs, and evidence useful to educators, families, leaders, and funders.
Selected experience
Connect mission, experience, and impact so supporters understand the need and know where they fit.
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Build a story and experience people want to step into, share, and return to.
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Turn specialized expertise and a personal point of view into a clear reason to choose you.
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Many clients sit at the intersection of these spaces. We shape the strategy around the organization, its audience, and the moment.
Selected experience
What do people need to understand before they can believe, decide, or act?
Choose the job the story needs to do
ClassDojo
We helped connect product news to the outcomes students, families, and districts cared about, then carried that story through content, sales tools, and a new webinar program.
Read the experience noteHearsay
Hearsay was expanding beyond wine into cocktails, whiskey, cigars, and events. The new story needed to welcome that growth without losing the character people already loved.
Read the experience noteGiveThx
The program was working and the evidence was strong. We helped GiveThx organize its story, proof, and outreach so potential funders could understand the opportunity before the first meeting.
Read the experience note1st Maker Space
The offer stretched from custom spaces and equipment to curriculum, professional learning, and ongoing support. We connected the pieces in one educator-centered story and a plan for taking it to market.
Read the experience noteCounty Records USA
Six professional audiences depended on the same service for different reasons. We found the promise they shared: keeping important research moving across counties, states, and systems.
Read the experience noteFoster's Home for Children
Programs and services couldn't carry the whole story. We helped the organization put belonging, steady care, and faith-led hope at the center of its shared language.
Read the experience note4 Kids Only
The boutique had personality, loyal customers, and two stores. Its website needed to carry that character while helping families find the right product with less effort.
Read the experience noteCatapult X / Brand Boost
We created a repeatable way to turn thoughtful educator interviews into useful video and written proof without scripting away the honesty that made those voices matter.
Read the experience noteStephenville Education Foundation
The public story, donor journey, email program, and constituent records had stopped working together. The audit gave the team a practical order for rebuilding trust.
Read the experience noteDead Run American
Instead of borrowing nostalgia, the brand could lead with the decisions it makes today: where the denim is made, what goes into it, and why restraint matters.
Read the experience noteDeNae Carroll
DeNae didn't need a bigger site. She needed a mobile-first hub that helped followers, clients, and potential brand partners take the right next step.
Read the experience noteThe deliverable may change. The work begins the same way: listen for what is true.
We don't begin by forcing the assignment into a package. We begin by understanding what changed and where the current story gets stuck.
Find the deeper problem.
Listen across the organization and the audience.
Make the important choice.
Decide what to lead with, what to leave out, and what proves the point.
Put it to work.
Build language and tools the team can use without sounding scripted.
Your story, heard
Tell us what has changed, where the story gets stuck, and what you need people to understand next.
Let's get your story heard