01 / CLARITY
Find the story
Listen across the organization, understand what the audience needs, and find the idea that connects the work to its value.
Positioning · Narrative strategy · Audience insight · Message architecture · Proof
Brand strategy · Messaging · Storytelling
Turn what you do into a story that moves people.
Lemonade is a brand strategy and communications consultancy. We help organizations clarify their positioning, sharpen their messaging, and bring their stories to life through websites, campaigns, and content that earn trust and inspire action.
What we believe
Give people a reason to care.
A story connects what you do to why it matters to someone else.
The strongest stories start with something real: a person, a problem, a change worth making. They help people recognize what matters to them, see the value in your work, and understand how to be part of it.
Your organization may already have the expertise, impact, and evidence. We help you find the story that connects them, then put it to work in the messages and experiences your audience encounters.
How the work moves
Find the story. Put it to work. Carry it forward.
Sometimes the story no longer fits. Sometimes the proof is scattered, the team sounds disconnected, or a new audience needs a clearer reason to care. We tailor the work to the problem in front of you. Each engagement is shaped around what the moment needs.
02 / USE
Put it to work
Turn the strategy into language and tools people can use in the room, online, and wherever decisions happen.
Websites · Campaigns · Story libraries · Sales tools · Leadership communication
03 / MOMENTUM
Carry it forward
Help the story keep working as the organization changes, without handing the team a script they can't make their own.
Thought leadership · Content direction · Launch support · Selective implementation
Stories from the work
Different requests. One deeper question.
What do people need to understand before they can believe, decide, or act? These experience notes show how that question changes the work.
ClassDojo
From feature announcements to a story about impact
Connecting product news to outcomes for students, families, and districts.
Read the experience noteGiveThx
Turning proven impact into funder confidence
Organizing the story, proof, and outreach around a real funding decision.
Read the experience noteHearsay
Making room for the brand to grow with the business
Expanding the experience without losing the character people already loved.
Read the experience noteWhy Lemonade?
Possibility starts with what’s in front of you.
The name comes from a familiar idea: when life gives you lemons, make lemonade. Take what you have, see what it could become, and make something worthwhile.
That same optimism shapes the work. A complicated message, a moment of change, or a story that no longer fits can be the starting point for something clearer, stronger, and ready for what comes next.
Meet the person behind Lemonade
About Bri
Six careers on paper. The same work underneath.
Bri has helped elect candidates, raise money for nonprofits, build trust for hospitals, steward a beloved consumer brand, and help school systems communicate change. Across every room, the job has been the same: figure out what matters enough to say before anyone says a word.
Public life•Nonprofits•Healthcare•Education•Consumer•Consulting
Today, she brings that breadth to Lemonade while staying directly involved in the strategy and the client relationship.
Meet BriYour story, heard
Ready for the story to catch up to the work?
Tell us what has changed, where the story gets stuck, and what you need people to understand next.
Let's make your story matter